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Ferromagnetic Fluid is a unique magnetic fluid developed by NASA. The department planned to add it to rocket fuel, which then had to go through the engines under the influence of a simple magnetic field. Unfortunately, today everyone has forgotten about this unusual discovery. Almost all ... Some companies continue to use it in their promotions. For example, Nike made a show to sell the new Kevin Durant sneaker line.
A ferromagnetic fluid is formed when nanoscopic magnetic materials are combined with a carrier fluid that holds them in a liquid state. Each particle of magnetic material is coated with a compound that prevents it from sticking to other particles until they fall under the influence of a powerful magnetic field. Magnets force ferrofluid to pulsate, ripple and flow from place to place. As soon as the magnetic field disappears, the material immediately returns to its initial liquid state.
The advertising campaign for Nike was created by the design studio Guild. Right before your eyes, waves of ferrofluid crawl onto a simple ink-black boot from a metal box, which begin to flow up and down the surface of the boot. This is truly a bewitching sight, which you will soon forget about. And this is the main goal of any advertising campaign.
Guild employees began by creating a 3D printed copy of one of the new Kevin Durant sneakers. The copy is made so high quality that on it you can distinguish each stitch and fold inherent in a real sniper. You won’t immediately understand whether this is a real boot or created using a 3D printer. Powerful magnets were placed inside the boot, which force the ferromagnetic fluid to behave in a similar way.
In general, Guild did the following: a plastic boot was placed on a platform on top of a container with black ferromagnetic fluid. Two powerful neodymium magnets were placed inside it, which move back and forth along predetermined paths. Magnets pull ferrofluid from a container and force it to take various forms. As they move, the fluid rolls over the surface of the boot, turns into spikes, goes in waves. A very unusual sight, it seems that you are looking at a living creature that is trying to eat a shoe.
Unfortunately, ferrofluid evaporates over time, leaving behind a messy black stain from magnetic material.
